Two Minute History of Threading

Just a few years ago, threading was a mystery to most of America. Using cotton to shape your brows? That sounded crazy. The Western world chose tweezers, wax and even razors to create shapes (and gaps) that make any eyebrow artist shudder.


Now, thankfully, threading has become a technique lots of women (and men) have happily […]

By |November 14th, 2016|Uncategorized|0 Comments

Our Eyebrow Crush

There are plenty of things that Beyoncé does right. Whether she’s putting a ring on it, slaying it or generally working it, there seems to be no end to this queen’s talent. And for November, Mrs Carter can do no wrong as we crown her Ziba Beauty’s eyebrow crush of the month.


Ziba Beauty specializes in […]

By |November 8th, 2016|Beauty & Trends, In the Press|0 Comments

The Power of EYE EM

On October 1, Ziba Beauty will launch two new eye kits under the collection, EYE EM: The Essential Collection. The Eye Pencil Trio kit and the Gel Liner + Brush Trio kit, containing Ziba’s best-selling eye products, will retail for $29 and only available while stocks last.

As with all Ziba Cosmetics, 10% of proceeds from […]

By |September 29th, 2016|Beauty & Trends, Shukar & Gratitude, Uncategorized|0 Comments

The Best Eyebrow Shapes to Flatter Your Face

Like haircuts, eyebrow shapes aren’t one-size-fits-all. Your perfect brows depend on the dimensions of your face. And the right arches can not only emphasize your eyes and make you look younger, they can even let you get away with wearing less makeup.

“The right brow will help open up the entire eye area and work to […]

By |August 26th, 2016|Beauty & Trends|0 Comments



Brows are often left untouched, but one look at Zendaya, Cara Delevingne or Khaleesi and you’ll instantly be reminded of the powerful effect of bold, defined arches. And lucky for us, there are about a zillion ways to shape and define them in order to achieve supermodel status. But […]

By |July 25th, 2016|Uncategorized|0 Comments

Step Inside a Ziba Studio

By |June 20th, 2016|Beauty & Trends, In the Press, Videos|0 Comments

The Matte Lip Craze


We are getting ready to launch an exciting partnership at Ziba that is all about the current matte lip craze. Details to come soon! Watch this space!


By |June 13th, 2016|Beauty & Trends, Uncategorized, Videos|0 Comments

Empowerment through Artistry Campaign Video

By |June 13th, 2016|Beauty & Trends, Videos|0 Comments

Threading Q&A with Sumita Batra, CEO of Ziba Beauty


Threading is hot, hot, hot! You can’t walk into a mall without seeing a kiosk or two (or more!) with women always in line to get their brow waxed. And in larger cities, there are studios that offer nothing buy threading. We absolutely will not go back to waxing as long as we have the option of threading. […]

By |May 27th, 2016|Beauty & Trends, In the Press|0 Comments


If Paris Fashion week is any indicator – bold, beautiful statement brows are the “IT” accessory of the year! Eyebrows are poised to be the hottest trend in makeup, framing the face and accentuating the look of timeless, natural beauty.
So, how do you acheive and maintain statement brows?

First, statement brows are all about the right shape.  Thicker, natural-looking brows give a […]

By |November 2nd, 2015|Beauty & Trends|0 Comments