We shape over 1 million brows each year, and over the past 25 years, we’ve built an expertise when it comes to brows.  We believe the best way to shape is by facial structure, and we also believe in listening to the client in terms of her preference when it comes to shape.  By providing an informative, professional consultation, our client not only has the best brows by her face shape, but also feels confident and pampered.

With so much experience at our fingertips, we asked our artists if there were any defining characteristics when it came to brows that gave insight into the clients personality.  Afterall, there are organizations and many highly trained specialists who devote their career to the study of facial expressions and characteristics.

Here’s a few of our most common brow types, and what our Artists had to say.



as seen in Elle | Daphne Groeneveld as seen in beautyeditor.ca

A fuller brow is all the rage right now.  We believe a fuller brow gives a more youthful appearance to any face, and also is a sign of confidence and strength.  To rock fuller brows properly, you must ensure they are kept groomed, which can also be a sign of a personality that pays close attention to detail and is consistent.  One important note:  there is a fine line with fuller brows – without consistent grooming one can go from well kept to unkempt, so be mindful!



as seen in aubrey.buzznet.com

A thin, often over shaped brow can cause a woman to look dated, and in most every case, can be unflattering on even the most beautiful women.  Too thin brows may be associated with a personality that has a tendency to be over the top with grooming, which below the surfce may mean a lack of self confidence.  We recommend to every client who has come to us with over-shaped, thinner brows that she let grow a bit, ease back into a more natural looking brow.  It’s less effort to maintain, and also changes the appearance of the brow just enough to better frame the face and reflect a personality that loves beauty, but is not overly aggressive in its pursuit.


as seen in fanpop.com | hdw.eweb4.com

It is our recommendation that the arch of a brow is determined by the face shape.  A high arch will often mean a more angular brow, so its important to know your facial shape so as to not lose the softness and femininity of the face with too many angles.   In our experience, whether the client has a naturally high arch, or she prefers one, a higher arch lends itself to a more determined personality type.  The high arch is inquisitive and authoritative, so she can appear as if she as an inside track or knowledge that can keep anyone in a conversation with her both captivated and intrigued – wondering what she may know that they may not!



as seen on kissandmakeup.tv

A soft arch is more rounded, with a softer curve under the peak of the brow.  This is an ultra feminine shape, and usually denotes a personality that is kind and open, and also confident.  Women with soft arches will often seem friendly and easy to get along with.  A soft arch can also suggest a flirtatious disposition with a fun nature.



as seen on queridoesmalte.com just jared | makeupforlife.com chanel resort 2014

Flat brows are best for long face shapes to help pull the focus from the length of the face to the widgh of the face, balancing out its symmetry.  With that said, high fashion has used the flat brow shape to compliment collections in an avante garde way to perfection.  Flat brows are often indicative of a person who is very logical and thoughtful.  They are focused and serious as well as easily capable of great laughter and wit.  So, whether you are are on the catwalk or the sidewalk, women with flat brow shapes are definitely ones to make an impresssion!


We’ve put our personality by brow shape to the test, and its been remarkably fun for our Artists, and our clients as well!  The most important element for us remains, a happy, confident client with the best brows for her face shape.

Wondering what your brows say about you?  Use these descriptions and check your brows out in the nearest mirror – we’d love to know what you discover!