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Taking care of the skin where eyebrow threading took place is an important step in achieving the best results for your desired brow shape. An alternative to waxing and plucking, threading requires a simple string of twisted thread and skilled hands to remove unwanted facial hair. The piece of string is wrapped around a follicle of hair and then twisted until the hair is pulled out to remove the hair. In terms of brow threading specifically, this technique allows the artist to best control the thread to achieve precise shaping results. Typically, a brow threading service lasts no more than 15 minutes. Full face threading, which usually includes the upper lip, sides, chin, and forehead, can take up to 45 minutes to complete. Is Eyebrow Threading Bad for Your Skin? As with any beauty treatment, there are minimal side effects after an eyebrow threading service. Although generally, the service isn’t painful, you can expect minor side effects which may include the following: Redness This is caused by the removal of the hair itself and is a temporary side effect that naturally fades within a few hours, if not minutes. Sensitivity This is caused by the sensation of the thread removing hair and can be experienced in the form of watery eyes or a sneeze. This sensitivity is also temporary and naturally fades by the time the threading service is over. Tips To Take Care of Eyebrows After Threading Since threading can cause minimal redness and slight skin irritation, it’s recommended to take extra care of your skin immediately and in the days following your threading session. Here are some eyebrow threading aftercare tips you should consider to treat your skin after threading: Ice Cubes Use ice on the threaded area to soothe any puffiness or redness. You can apply ice or any other cold compress immediately after your threading service, and before any of the eyebrow threading aftercare advice below. Rose Water Spritz Spritz your face or treated area with rose water. Since rose water has anti-inflammatory properties, it can help reduce the redness of irritated skin. You can use the spritz throughout the day until your skin is no longer red or sensitive. Aloe Vera Cream A vital step in our Ziba Beauty threading service includes the application of cooling gel to the threaded skin. This gel includes aloe vera, which helps reduce inflammation and redness. At home, you can continue to apply an aloe vera cream to soothe your skin. Tea Tree Oil Part of our suggested skincare tips after threading also includes tea tree oil. If you prefer oils over creams or face spritz, this may be the better alternative for you since tea tree oil also reduces inflammation to encourage skin healing, but in an oil base. Moisturize Hydrate your skin as much as possible. As part of your daily and/or nightly beauty routine, apply a moisturizer that does not contain perfume or alcohol, since these can deter your healing process and cause more irritation. Don’t Exfoliate Proper exfoliation is necessary in a beauty routine in order to remove dead skin cells clogging the skin and uncover fresh new cells below. However, we highly suggest you not exfoliate at least 24 hours after your threading service, to avoid any unnecessary irritation. Avoid the Sun Many people experience sun rashes naturally, which results in a red, itchy rash when exposed to too much sunlight. Therefore, we suggest you not increase your chances of further irritating your skin by avoiding direct sunlight altogether. Sunscreen If you do not typically use sunscreen as part of your daily beauty routine, we suggest you begin to incorporate one with least SPF 30– especially in the days post your threading service. This will add a layer of protection against harmful UV rays that could add irritation to your skin. Ziba Beauty, Eyebrow Threading Services in California Ziba Beauty is considered the pioneer in the threading category, having introduced threading to the U.S. in 1988. Throughout our 13 California-wide studio locations, we offer The Art of Threading®, which is an ancient hair removal technique where the hair is removed using a thread and skilled hands. As part of our signature line of services, we also offer The Art of Waxing and are the leader in The Art of Mehndi®. Our collection of brow beauty products were developed specifically to complement the proprietary services that Ziba Beauty is renowned for. Our Promise is that each client receives unparalleled service, superior artistry, and the highest standards in our clean modern studios. We welcome you to learn more about Ziba Beauty and to explore our full list of services. Having shaped over 1 million brows and counting, Ziba Beauty is the best choice for Eyebrow Threading Service in California. Book your appointment online to your nearest Ziba Beauty studio, today!

Poonam and Priyanka Shah are on a personal journey to expand their already-massive social media following. On Instagram alone, their followers reach is at 196k+. As for YouTube, where it all began for the dancing duo, the twins hope to increase their 284k+ subscribers to 1,000,000 through a special docu-series called “Journey to 1 Million.” But as these social media influencers put it during a sit-down conversation with us at our Ziba Beauty studio in Downey, CA, numbers can be deceiving.  The viral internet sensations who’ve made an online impact through their unique Indian-American dance fusion videos talked to us about the reality that goes into building a sustainable online brand– and how their Indian culture has shaped their identity and careers. Growing Up Chicagoan-Indian-American Not allowed to watch mainstream American television, Poonam and Priyanka grew up admiring Indian commercials. When they lived in Chicago, they rehearsed them repeatedly over the phone to their grandmother. Being able to identify with the Indian actors and dancers they saw on television pushed the twin duo to appreciate the arts altogether. “The Indian community in Chicago gave us a platform at a young age,” says Priyanka. “The Jain Society of Metropolitan Chicago and Diwali shows, that’s where it all started for us.” Their big break, however, came years later as contestants on Season 9 of India’s top celebrity dance show, Jhalak Dikhhla Jaa: India’s Dancing with the Stars. From their participation in that reality show contest, they were able to secure numerous dance deals and media coverage. But although Poonam and Priyanka are enjoying their spot in the limelight, they also want to show all the work that goes into building a profitable online brand. “We’re first-generation U.S. born,” says Priyanka. “Our parents are straight from India, came [to the U.S.] 30-40 years back and didn’t have enough to eat. They used to scrub toilets in hotels!” Growing up with that type of work ethic is what the sister duo attribute to their own personal success. They both graduated from the University of Illinois at Urbana-Champaign’s College with a degree in business and are passionately chasing their dreams of dancing, acting, and inspiring others to #liveyourbestlife. But growing up as first-generation Indian American wasn’t always easy for them. Poonam and Priyanka recall being amongst only a handful of Indian kids in their Chicago community. Their lunches, which were always home-cooked Indian leftovers, stood out amongst their schoolmates’ lunched sandwiches and brand-known snacks. “Many times, we felt like oddballs,” said Poonam. “We felt like we didn’t belong.” Back then, Poonam and Priyanka struggled constantly with not feeling American enough because of their Indian customs and traditions. But as they learned to become centered in their entire cultural identity, they began to embrace all that is them. “We’re Indian and we’re American,” says Poonam. “Our dancing is a metaphor for who we are as individuals because we combine hip hop with Indian dance. There’s no separating the two.” Brow Service: Sisters. Not Twins. Speaking of separating the two, we asked the sisters what set’s them apart the most. Their answer: their brows and personality. “My personality is laid back and my eyebrows reflect that,” says Poonam. “I like my brows as natural as possible, almost minimalist but classic and elegant.”  Priyanka, on the other hand, refers to herself as being the most aggressive of the two. “I like my eyebrows to be bolder and darker,” she states. “Still feminine, but strong!” Journey to 1 Million Currently on their focus plate is their YouTube docuseries “Journey to 1 Million,” where Poonam and Priyanka document the ambiguous journey of getting from 100k to 1M subscribers on the video platform. “We wanted to uncover our journey, to show all the ups and downs of being a full-time social media influencer. Many think it’s a fluff career, but, really, it’s hard work that requires resiliency,” said Priyanka. In one episode, you see the sister act discussing how although some influencers can earn thousands of dollars per post, that reality is not the same for many social content creators– themselves included. In another episode, Poonam and Priyanka struggle with finding the answer to whether or not they are celebrities themselves. “It’s important to show this type of content because people think success comes so easy,” says Poonam. “But, in reality, everything is going to be a process and everything is going to be a journey”. Are you a Ziba Beauty client who is also on a journey to create a lasting change in your community and in the lives of those around you? If so, we want to hear from you. Upload your story to Instagram, Facebook, or Twitter using #ZibaInfluencer.

Before eyebrow threading, brow makeup, eyeliner, eyeshadow, mascara, the whole deal – you should have your eye-care routine down. Why? The eye area is sensitive so you want to make sure you’re doing everything you can to preserve the area, to prevent any irritation or infections and to stop any signs of premature aging. We’re all for the beautiful process that is aging, it’s 100% natural and happens to everyone, we just don’t want it to start before it has to. Also, early instances of fine lines and wrinkles can be a signs that your skin is in need of some TLC. Therefore, taking extra care of your eye area (from brows to cheek) will ensure better results with eyebrow threading and smoother makeup application. So, without any more delay here are some easy tips for taking care of your beloved eye area. Puffy Eyes It happens to the best of us and for a variety of different reasons. Puffy eyes occur from the swelling of tissue around the eye area and can be caused by something like too much sleep OR not enough sleep – ironic, we know. A surefire way to make sure you’re getting enough sleep, is to train your body to wake up and sleep at the same time every day – ensuring that you’re getting the same amount of sleep as well (hopefully around 7-8 hours). Another thing that can cause puffiness is excess salt intake – to help with this, watch what you eat and try to avoid cooking with too much salt. P.S. Fast foods and foods that have been preserved for a long time, are usually high in salt. To temporarily reduce puffiness around the eyes, you can do a number of things, including. Water: Drinks lots of it! Chamomile Tea Bags: This tea contains natural anti-inflammatories that are perfect for reducing swelling. All you have to do is place two used teabags in the fridge until they are cool and then place them on your closed eyelids for 15 minutes. Cucumber Slices: Yes, there is actually a purpose to these! Cucumbers contain natural tannins (excellent antioxidants) that reduce puffiness. Just cut a cold cucumber into thin slices and place on closed lids for 20 minutes. Sun Damage The sun is a huge contributor to issues regarding the eye area – not surprisingly because we’re exposed to it every. single.day. Things like fine lines and milia all worsen with sun exposure, so you should always wear sunscreen in order to minimize the effects of the sun. In addition, on days when the sun is especially bright and during the summer, always wear sunglasses! Specifically sunglasses that block both UVA and UVB radiation, for protection of the skin around the eyes and your retinas. Btw, those teeny 90s sunglasses might be on-trend but they do nothing for your eye health and protecting the eye area. Function > Fashion is our motto when it comes to protecting your body! Fine Lines Like we said earlier, this is going to happen to all of us – we just don’t need to make them any more significant than they would naturally be! As we grow older, dead skin cells build up around the eye area because our cell turnover rate slows down. The skin isn’t able to renew itself as quickly as it does when we’re younger so the skin thins out, the collagen breaks down, which in turn reduces the elasticity in the skin and causes lines. In order to minimize fine lines you can use eye creams and masks that produce cell turnover and help rebuild collagen. There are a ton of new collagen creams and masks on the market so make sure you do your research, to find the best one for you. P.S. the reason it’s always better to apply these products at night is because our cells regenerate while we sleep! Preventing Infections Since the eyes are very sensitive, they are also prone to getting infected easily. Taking these simple precautions can significantly reduce the risk of getting an infection and are good for you personal hygiene, in general. Only use creams/ masks/ makeup that are specifically made for the eyes. Avoid touching your eye area as much as possible. Wash your hands often in case you do touch your eye area accidentally. Keep all of your makeup brushes clean and throw away any old/ expired eye makeup. Don’t share makeup, specifically makeup for the eyes with anyone else. Don’t sleep with your makeup on, ever! Sharpen your eye pencils every time you use them – this will remove any bacteria or old germs that may have affected it since your last use. And that’s all the tips we have for you today! We hope you found these helpful and are going to try and incorporate one, if not all, into your daily routine. Eye-care is extremely important and doing all the above (and more) will only make your eyes perform better, for a longer period of time. These tips should also help you understand what products work best with your skin type and help keep the skin smooth for better makeup application! Let us know if you have any other tips and if you’d like to see a part two of this post. Until then, take care, Ziba Beauty xo

New York Fashion Week Fall/Winter 2019-2020, has come and gone. Leaving behind a spectrum of new trends to choose from and a lingering atmosphere of creativity, for anyone looking to revel in it; including us. The clothes showcased on the runways will be talked about for the next few months, especially because of the ongoing controversies surrounding the ideals, that designers are choosing to portray. And whether it is possible to separate the ‘art’ from the actions of the ‘artist’. That being said, we at Ziba Beauty choose to focus on the beauty aspect of Fashion Week, which we think more clearly represents the ideals we want to see on the runway; including diversity, inclusivity and the celebration of talented makeup artists. In this post we’re talking all about the beauty trends we caught in action – specifically, in the eye and brow category! While NYFW isn’t typically known for its beauty looks, things changed this year and we witnessed a certain eclectic edge strutting its way into the limelight. Why? Because if we’ve learnt anything from the explosion of the beauty industry in the last few years, it’s that it holds the power to change the language of the world, by questioning and challenging everything and delivering the product to back it up. It has blurred gender lines and even questions the legitimacy of it and is giving people some much-needed tools for self-empowerment. With that in mind – let’s jump right into our favorite trend from this season. Many of the designers kept their models’ makeup looks relatively minimal, in classic NYFW style. Contrastingly, some designers had the makeup artists employ the full meaning of Fashion Week with what we want to call: The Shock of Color. Yes, believe it or not, we saw more color on the runways this season, than we have in a long time and think it has a lot to do with the current political and social climate. From bright eyeshadows to full-on painted eye masks, there appeared to be nothing short of magic on these particular runways. Not only did we see an explosion of color, but we also recognized a shift of tone/shades in the colors – moving away from the “new nudes” of last year, into a cacophony of bright pinks and pastels as well as earthy greens and deep purples. Plus, the splashes of color extend from the eye area and up through the brows in some looks. Colorful brows anyone?! What does this mean for us beauty lovers? Endless inspiration and the opportunity to get even more creative with our eye looks! To give you oodles of inspiration, here are some of the most dynamic looks we found: The Airbrush Effect | blended pigments and watercolor designs. The Glitter Effect | accenting these avant garde looks. The Neon Diaries | bright splashes of color, bringing the eyes (and brows) to life. Fun Fact: This eye-look was created with just a swipe of lipstick! Who is totally inspired by these Shocks of Color and who thinks they’re never going to get off the runways and onto the streets? Are you going to be coloring in your brows any time soon? We’d love to know your thoughts and if you would try out any of these looks! Either way, the makeup artists all did an incredible job at NYFW and we couldn’t be more in awe of their talent. Talk soon! Ziba Beauty xo