The Latest News

Eyebrows

How To Choose The Perfect Eyebrow Shape For Men?

Eyebrows frame the overall appearance of the face, which is why it’s essential to groom them and maintain them regularly. Nowadays, it’s not uncommon for men to care about the appearance of their eyebrows just as much as women do. After all, they understand the negative impact that poorly groomed

Read More »
Eyebrows

How Does Eyebrow Threading Work? [ A Complete Guide ]

What Is Eyebrow Threading? Threading is an ancient form of hair removal that uses a cotton blend thread to remove hair from the follicle. The piece of string is wrapped around a follicle of hair and then twisted until the hair is pulled out to remove the hair. In terms

Read More »
Beauty & Trends

How To Take Care of Eyebrows After Threading

Taking care of the skin where eyebrow threading took place is an important step in achieving the best results for your desired brow shape. An alternative to waxing and plucking, threading requires a simple string of twisted thread and skilled hands to remove unwanted facial hair. The piece of string

Read More »
Eyebrows

Your Vegan Skincare Should Include Brow Threading

If you follow a vegan skincare regimen, chances are that you’ve already discovered The Art of Threading®. This ancient method of removing unwanted hair uses a thread and skilled artistry to efficiently remove any undesired hair. Other than plucking, which we don’t recommend, other popular hair removal and brow shaping alternatives

Read More »
Beauty & Trends

Poonam and Priyanka: Brows, Culture + Their Journey to 1 Million

Poonam and Priyanka Shah are on a personal journey to expand their already-massive social media following. On Instagram alone, their followers reach is at 196k+. As for YouTube, where it all began for the dancing duo, the twins hope to increase their 284k+ subscribers to 1,000,000 through a special docu-series

Read More »
Eyebrows

Eyebrow Waxing For Men: What To Expect

Contrary to popular belief, eyebrow waxing for men is a popular grooming service. If you or someone you know is considering this service for the first time, we encourage you/them to read through some of our general tips on how to prepare for the first visit and how to take

Read More »
Eyebrows

Perfect Eyebrows For Your Face Shape

Knowing the shape of your face is important when determining how to shape your eyebrows. Once you know your face shape, you can easily figure out what brow shape compliments your face the best. For example, a sharp, angular face shape calls for a more rounded brow to balance out

Read More »
Eyebrows

Is Eyebrow Threading Painful?

Eyebrow threading is an ancient hair removal technique that uses cotton thread to remove unwanted hair to shape your brows. The thread is twisted around the Brow Artist’s fingers and pulled along areas of unwanted hair in order to grab the brow hairs directly from the root of the follicle. This method

Read More »
Eyebrows

Perfect Eyebrows: The Brow Anatomy

Welcome to Eyebrow Science 101 where you will learn how to achieve perfect eyebrows as you dive into a deeper understanding of brow anatomy. Any beauty expert knows that your brows can do more for your face than almost any makeup product. With the correct brow shape and fill, you

Read More »
Beauty & Trends

Proper Eye Care 101

Before eyebrow threading, brow makeup, eyeliner, eyeshadow, mascara, the whole deal – you should have your eye-care routine down. Why? The eye area is sensitive so you want to make sure you’re doing everything you can to preserve the area, to prevent any irritation or infections and to stop any signs

Read More »