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Eyebrows

LET US MANSCAPE YOU

Call it man-scaping, male grooming or plain old hair removal, these days it’s not just women that need a little bit of eyebrow love. More and more men are searching for a solution to that monobrow and realizing the importance of tidy brows. Here at Ziba Beauty, we’ve got you covered. Whether you’re a hairy boy or have a loved one with a manbrow in need of urgent attention, read on to find out why threading is man-friendly and all important. It’s not just for girls Get that thought straight out of your head. Threading is a quick and convenient way to whip those brows into shape, for any age and any gender. Our eyebrow artists can thread away that clump of hair sitting in the middle of your brows within seconds. If you want a clean, shaped brow we can do it. If you want a natural, untouched look we’re your go to salon. Just explain what you want to see on your face and let one of our team work their magic. Step away from the razor A lot of men rely on their trusty razor to clean up their brows. Stop! Back away from the blade! Who wants a five o’clock shadow on their forehead as well as their chin? Eyebrow hairs will grow back just as quickly as your beard if you resort to shaving them off. The hairs will return thick and spiky. Not a good look. Yes it hurts, but just for a second. Promise! Ok, we’re not going to lie. Threading is not exactly pain free, but the pain lasts seconds and the results last for weeks. Also, you’re in the hands of an expert so he/she will make sure to thread as much or as little you would like. If you’re man enough to get a tattoo or have your chest waxed ready for the summer sun, you’re definitely not going to run away screaming from a piece of white cotton! Ask for our advice, we don’t bite Trained in the Art of Threading, our team are here to help. They will talk you through the best look for your face and whether you need a tidy up or a reshape. Be brave! If you’re a first timer and don’t want to stick around the salon for too long, our top tip is to keep your brows thick, remove excess hair in the centre and then head to the nearest bar for a beer. Simple. A tidy brow can make you look younger The majority of men don’t use concealer or foundation on a daily basis so a threading session can be a helpful way to create a younger, tidier look. Removing dark, out of place hairs from your eyebrows help to frame the face and open up the eyes. Those are just a few reasons why we believe threading is for men as well as women. So don’t be shy. Our salons are male and female friendly and we cater our services to meet your needs. Hope to see you soon! With so much experience at our fingertips, we asked our Artists if there are any defining characteristics, when it comes to brows, that give insight into a client’s personality. After all, there are organizations and many highly trained specialists who, devote their career to the study of facial expressions and characteristics – so there must be some truth to it! Here are a few of the most common brow types and what our Artists had to say about them.

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The Art of Threading

HAPPY THANKS-THREADING!

So the holidays are upon us. The turkey is stuffed, the potatoes are mashed and the vegetables are ready for roasting. But as you go over your holiday to-do list the most important question you need to ask is are my eyebrows Thanksgiving ready? Are you preened and prepped to look your best as you sit around the holiday feast with your friends and loved ones? Ok, ok, let’s be honest, eyebrows are probably the last on your list as you’ve been running around to make sure everything else is perfect. But here at Ziba Beauty, eyebrows are always top on our agenda. Here are a few reasons why we believe threading is the best way to get those brows holiday beautiful. When your brows are shaped to perfection, who needs makeup? It’s true! With the perfectly arched or rounded eyebrow, you can give your face a break from all that makeup as you have a gorgeous frame for your eyes, making you look neat, presentable and most importantly natural. Who needs botox when your brows are banging? Many people resort to drastic measures when it comes to looking young and polished. But with regular trips to an expert eyebrow artist, your shape can be changed and neatened up giving you a younger and fresher look. Best of all, threading is much cheaper (and way less scary) than injections to get gorgeous and glamourous. Your eyebrows can transform your look These days thick, arched eyebrows are all the rage. Flick through any magazine and pictures of models like Cara Delevingne pop off the pages. Her eyebrows are central to her look. You might not want to go as thick as Cara but you can’t afford not to get those brows neatened up and ship shape. Tweezing is soooooo last century. We’ve all been there and done that; tweezed one stray hair, then another and another until you’ve been left with either an ugly gap or eyebrows like matchsticks. Eeek! Why risk it? Threading is easy, inexpensive and above all a super quick way to get the right shape for your face. At Ziba Beauty our artists are all trained in the Art of Threading, a specially devised program to ensure your brows are cared for and shaped the right way. Threading has got staying power It might be a quick solution to tweeze out the odd stray hair, but that pesky strand will be back in no time at all. A lot of people have tried waxing, but if that wax is placed even a tiny bit out of place, you’re going to suffer a brow-tastrophe till they have grown back. Many clients opt for threading over waxing as it cuts down the risk of ingrowing hairs. Threading allows for symmetry, speed and staying power. One good threading session can last you up to three weeks, depending on your hair growth. So why bother with any other hair removal method? Get threaded, stay beautiful. So maybe you didn’t have time to get your brows Thanksgiving beautiful this year, but hey, Christmas is just a few weeks away so make sure you book an appointment with one of our amazing artists to ensure your eyebrows pop this holiday season. Happy Thanks-threading from all of our team at Ziba Beauty!

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The Art of Threading

Two Minute History of Threading

Just a few years ago, threading was a mystery to most of America. Using cotton thread to shape your eyebrows? That sounded crazy. The Western world chose tweezers, wax and even razors to create shapes (and gaps) that make any eyebrow threading artist shudder. Then, along came Ziba Beauty. Back in the 1980s, in a small corner of California, Ziba Beauty was one of the first to start an American eyebrow revolution. Our humble beginnings, in a tiny salon, quickly taught women from all backgrounds that threading was the best and most effective way to create beautiful, neat eyebrows. Now, fortunately, threading has made its way to the Western world and become a technique lots of women and men have happily incorporated into their regular beauty regime. It is widely recognized as one of the quickest and most precise ways to remove facial hair and shape eyebrows! So this is your two-minute guide to the History of Threading. Something we believe is an Ancient Eastern Art form and should only be performed by experts. Whilst there is no precise date marking the start of threading, it is believed that this practice is up to 6,000 years old. Originating from eastern cultures in India and Iran, threading was a way for women to remove unwanted hairs and create immaculate eyebrow shapes. It is also thought that Chinese women preferred threading, to any other form of hair removal. The Art Of Threading® has been part of age-old traditions and rites of passage. For example, in Persia, it was thought that eyebrow threading marked a woman’s path into adulthood. A young woman had her eyebrows threaded just before she got married to signify her new wifely status. In other parts of eastern culture, it is said that the shaped-brow marked a sign of female virility. Threading was thought to be an affordable luxury and practitioners used cotton thread, looped and twisted, to create the perfect brow shape. But despite the ease and availability of cotton thread, don’t be fooled into thinking anyone can thread your eyebrows. It takes both training and skill to create a precise arch or beautiful curve. The Ziba Beauty Artists are all trained in a 9-step protocol called ‘Our Promise’. This method has been perfected over the years and is the foundation of Ziba Beauty’s Art of Threading. We believe that every client’s brow should be suited to his/her face and eye shape and we will help guide you to the right look. Eyebrow threading is not just about fashion: it’s where naturally beautiful brows begin and Ziba Beauty will help you achieve just that.

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Beauty & Trends

Threading Q&A with Sumita Batra, CEO of Ziba Beauty

Threading is hot, hot, hot! You can’t walk into a mall without seeing a kiosk or two (or more!) with people always in line to get their brows waxed. However, in larger cities, there are studios that offer nothing but threading. We absolutely will not go back to waxing, as long as we have the option of threading our eyebrows. It’s amazing how our brows look after we’re done, but there are still so many people who haven’t tried threading because they just don’t know what it is and how it works. We spoke with top threading expert and CEO of Ziba Beauty, Sumita Batra, to break down the threading process for us. If you’re lucky enough to live in California, you can experience threading in one of her 14 studios, but for the rest of us, we get her advice in guiding us to threading and what to look for in a salon. How does threading differ from waxing in terms of results? Threading is the ideal method for shaping brows, as you can remove a single hair or a row of hairs with great precision. It is ideal for sensitive skin, as it is a gentle form of hair removal. With threading, you can remove hair from the follicle the instant the hair is visible, ensuring longer-lasting results. With waxing, you must wait until hair is a certain length before you can remove it, which for many clients means unruly brows between treatments. In the case of facial hair, threading is once again more precise and provides longer lasting results; whereas with waxing, you must let the hair grow to a certain length and it often means unwanted hair growth between treatments. How painful is threading? Any form of hair removal can cause discomfort and it varies largely based on the person. Of hair removal techniques, many believe threading causes the least discomfort, if any discomfort at all. For those of us who turn bright pink after waxing, how does threading compare? Should we still assume we’re going to be pink for a while? The thread during a threading service is gently touching the skin. If you have a tendency to turn pink, you may have a slight pink to your skin following threading, but versus waxing, most will find they are significantly less pink. I’ve read that threading lasts longer than waxing, but that doesn’t really make sense. In both removal practices, you’re removing hair from the root. How would threading last longer? Is that just a marketing ploy? The way the thread removes hair ensures each hair is removed from the follicle, which promotes the long-lasting results. With waxing, the wax must be applied to have full hold of the hair to pull from the follicle. Often, hair will break with waxing, so hair is not removed from the follicle, rather broken at the surface of the skin, which means unwanted hair will be visible quickly. (Ah! That totally makes sense!) We see the threading technician putting the string in her mouth. How sanitary is threading? The piece of thread the artist anchors in her mouth is for tension, to move the thread twists along the skin to remove hair. At Ziba, the thread anchor never, ever comes near the skin, or in contact with the skin. Part of our certification program is holding the thread, which helps build technique and ensures 100% sanitary practices. What should we look for when we’re picking a salon for threading? Are there any red flags we should note? Threading is fast becoming the primary choice for brow shaping, over any other form of hair removal. As this art becomes more popular, threading locations will increase in number. If you are not already trusting your brows and hair removal to Ziba, we recommend you seek a clean environment with proper threading furniture and sanitary tools. In our case, our clean, modern studios, offer a welcome environment and we uphold the highest standards of cleanliness and adhere strictly to state board standards. In many cases, we are doing more than the board requires when it comes to a sanitary experience. I know that I can’t get my brows waxed by someone who isn’t licensed, but what about threading? Is there any licensing? (And if not, isn’t that a little scary?) Threading is a very different hair removal process from waxing and does not require a license, though many of our threading artists are licensed estheticians. Ziba Artists are trained and certified in a 6-week Art of Threading curriculum at our Academy, so they are truly experts at the time of certification. No Artist is allowed to thread clients until they have passed the Ziba Academy curriculum. Part of our certification is shaping brows by facial structure, which is not part of a license program. We measure the face and recommend the best brow shape for every face shape! As an example, if you have a round face, you want your brows to have a little more of an arch to compliment and balance the roundness of the face. If you have a more square shaped face, you want a slightly more rounded brow to soften the look of your angular, squared facial features. There are ideal shapes for heart, oval, long and diamond face shapes as well! We shape over 1 million brows each year, so if you cannot visit a Ziba studio, then we recommend you ask questions and feel comfortable with the person and place you trust your brows with! Would you ever recommend someone choose another form of hair removal over threading? When it comes to brow shaping and hair removal from the face, we do not – threading is by far the most superior method. For the body, we do offer waxing in our Studios and recommend waxing for the arms, legs and bikini area – although we do have clients who prefer threading on their arms and legs due to the long-lasting results. For readers who live in

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