As a company who has dedicated more than 25 years of philanthropic efforts through our own Shukar Initiative at Ziba Beauty to help people and places in need around the world,  we are proud to be a part of one of the most important boxes of the year, the (RED) box, in homes this month with Birchbox.  Whats inside?  5 customized gifts, including the top-ranked Sumita Beauty Contrast Pencil!

The November theme at Birchbox is “Giving”. To bring this theme to life, Birchbox has joined companies such as Apple, Coke-A-Cola, Bank of America, Starbucks and Dr Dre Beats to partner with (RED) to raise money and awareness for the fight against AIDS, for an AIDS free generation.


Beauty comes in many forms, from the aesthetic, to acts of kindess, to laughter, love, gratitude and hope.  Through the efforts of (RED) and our social media, we have the opportunity to make a profound difference in the lives and health of millions, which is, we believe, beauty at its best.

#sharRED, the Birchbox campaign:

This holiday season, every time someone takes a photo of a November (RED) Birchbox, and shares it on Instagram or Twitter with the #shaRED hashtag, Birchbox will donate $1 to the Global Fund to fight AIDS.

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We commend the efforts of (RED) + Birchbox for thier partnership and effort to help eradicate this deadly disease.

Want to join the conversation?  Visit,, or #shaRED