eyebrow-threadingJust a few years ago, threading was a mystery to most of America. Using cotton to shape your brows? That sounded crazy. The Western world chose tweezers, wax and even razors to create shapes (and gaps) that make any eyebrow artist shudder.


Now, thankfully, threading has become a technique lots of women (and men) have happily included into their regular beauty regime. It is widely recognised as one of the quickest and most precise ways to remove facial hair and shape eyebrows.


Back in the 1980s, in a small corner of California, Ziba Beauty was one of the first to start an American eyebrow revolution. Our humble beginnings in a tiny salon quickly taught women from all backgrounds that threading was the best and most effective way to create beautiful, neat eyebrows.


So this is your two-minute guide to the history of threading. Something we believe is an ancient art form and should only be performed by experts.


Whilst there is no precise date marking the start of threading, it is believed that this practise is up to 6,000 years old. Originating from eastern cultures in India and Iran, threading was a way for women to remove unwanted hairs and create immaculate eyebrow shapes. It is also thought that Chinese women preferred threading to any other form of hair removal.


The art of threading has been part of age-old traditions and rites of passage. For example, in Persia, it was thought that eyebrow threading marked a woman’s path into adulthood. A young woman had her eyebrows threaded just before she got married to signify her new wifely status. Whilst in other parts of eastern culture, it is said that the shaped-brow marked a sign of female virility.


Threading was thought to be an affordable luxury and practitioners used cotton thread looped and twisted to create the perfect shape. But despite the ease and availability of cotton thread, don’t be fooled into thinking anyone can thread your eyebrows. It takes training and skill to create that precise arch or beautiful curve.


Out artists are all trained in a 9-step protocol called ‘Our Promise’. This method has been perfected over the years and is the foundation of Ziba Beauty’s Art of Threading. We believe that every client’s brow should be suited to her face and eye shape and we will help guide you to the right look.


Eyebrow threading is not just about fashion, but fundamental to your natural look and here Ziba Beauty will help you achieve just that.